Brash branding and poor quality are everywhere in menswear today, often at the same time. There are a lot of people out there who are happy to drop large sums of cash on clothes, and many are more concerned with whose name is plastered across the chest than with how a garment fits or where it was made.
But what if you’re the type of guy who wants well-made clothes that let their build quality, craftsmanship and materials do the talking, never mind about the logos?
Fortunately, there are plenty of brands and designers out there that will gladly cater to your needs. These are brands that put quality above quantity. Often, the only way you’ll be able to tell a piece was made by them is by looking for the finer details – the fabric, the finish, the cut – or by investigating the labels on the inside.
These are premium pieces, but they don’t feel the need to shout about it. You could call it ‘quiet luxury’.
So, who are these labels that fall under the quiet-luxury umbrella? And why should you know about them? Well, if you’re after understated elegance, these are the names to know – the best in the business. So, keep scrolling to find out more.
Brunello Cucinelli
Cashmere Polo Shirt Check-print Tailored Trousers Press-stud Leather Jacket
Brunello Cucinelli has made its mark on high-end menswear through its signature use of fine fabrics and Italian manufacture. The brand’s designs are clean and understated, often found in muted tones that reflect an overarching ethos of understated elegance that runs through the entire range.
Eponymous founder Brunello Cucinelli’s commitment to social responsibility adds an extra layer of class – workers, for example, are paid wages 20% higher than market norms (you’d hope so, given they’re charging £300 for a plain tee) – making it a favourite for those who value both luxury and conscientious living.
Loro Piana
Suede Bomber Jacket Slim-Fit Baby Cashmere Rollneck Sweater Navette Textured-Cashmere Coat
Italian label Loro Piana has become synonymous with the finest luxury fabrics, particularly cashmere and vicuña wool. The brand’s pieces are simple in design but extravagant in hand feel, catering to well-heeled individuals who prefer to keep their riches on the DL.
The absence of loud branding and the focus on material purity is at the heart of everything Loro Piana does. This approach has earned the brand a loyal following among the super-rich and cemented it as one of the core names in the quiet-luxury game.
